One of the commonly spread beliefs about absinthe is that it produces an aphrodisiac effect and numerous absintheurs are absolutely positive about it. Is it just a myth or a fact based on scientific research? It is true to say that absinthe effects a person’s sensations, enhancing perception. Consequently, all the five senses become dramatically improved which could undoubtedly contribute to one’s sexual experience. However, it doesn’t mean at all that an absinthe could drop a seed of lust into your boon companion’s heart and make them feel like getting rid of their clothes. Thus, one can’t really call absinthe an aphrodisiac, since the latter is usually believed to be a substance able to initiate sexual desire in those who have troubles of getting it at the starting point. Nevertheless, absinthe manufacturers don’t mind launching advertisements that cite to the aphrodisiac characteristics of the spirit.
Whereas before the revival of the liquor in 1990’s simple and sometimes even cute images and connotations had been used, some modern advertisements apply much more sophisticated tricks in order to win the target audience. Those appeal directly to the particular customer’s unconscious drawing forward their basic instincts.
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